01Design
Concept & Visualization
Photoreal renders and full 360° walkthroughs that let you experience the store before a single panel is cut. We design in light, material, flow — and the psychology of the sale.
Luxury Beauty & Retail Store Design
We design the stores that sell.
From first render to delivered fixture — The Retail University designs and builds beauty halls, cafés, fashion floors and flagship retail engineered to move product, and make a brand impossible to forget.
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Beauty✦Fragrance✦Café & Coffee✦Fashion & Flagship✦Confectionery✦Visual Merchandising✦Pop‑Up & Activation✦Travel Retail✦Cigar✦Spirits✦
The Studio
A store is not a room. It's your best salesperson — an environment engineered to move product, and be remembered.
We are a single house for the two disciplines retail too often keeps apart: retail-driven design and bespoke manufacturing. Concept, render, material, light and the finished fixture — all under one roof, all held to one standard.
The result isn't décor. It's retail that sells — and a brand customers don't forget.
0Stores launched in 4 years
0Years in retail
In‑houseDesign to delivery
20+Years in retail
The Founder
Raised in retail.
Anwar AJ Asmar.
Anwar AJ Asmar has spent more than twenty years in retail — and it began long before most people have their first job. As a kid, he worked the floor of his parents' beauty store: stocking shelves, dressing displays, learning exactly what makes a customer stop, pick something up, and buy.
That instinct never left — it became a discipline. Today Anwar designs and builds the stores that instinct was made for: beauty halls, cafés, fashion floors and flagship retail — translating two decades of selling into space, light and fixture.
In the last four years alone, his studio has launched 37+ stores. He doesn't design rooms. He engineers the moment a brand turns a browser into a buyer.
“I've been selling since I was a kid. Now I design the places that do it for you.” — Anwar AJ Asmar, Founder
What We Do
We design & deliver.
01
02Build
Bespoke Fixtures
Our own facility builds it to spec — joinery, metal, stone, acrylic and integrated lighting at millimetre tolerances. The fixture matches the render, exactly.
03Deliver
Delivered, Anywhere
We design and deliver beautiful fixtures — crated, shipped and ready to set, anywhere in the world. Your store arrives exactly as it was promised.
The Materials of Desire
Luxury you can feel.
Walnut & Oak
Warm, hand-finished hardwoods that give a space its gravity and glow.
Brass & Bronze
Precision metalwork — framing, inlay and hardware tuned to catch the light.
Marble & Stone
Book-matched surfaces that turn a counter into a centrepiece.
Sculpted Light
Integrated, layered illumination engineered to make every product a jewel.
TRU Factory
We build it all in‑house.
No outsourcing. No middlemen. Every fixture we design is engineered and manufactured under our own roof — so we control the quality, the timeline and the cost, from the first cut to the finished build.
01
Our own facility
A dedicated factory — joinery, metalwork, acrylic, stone and integrated lighting, all in one place.
02
Design → build, one roof
The team that renders it builds it. Nothing is lost between the concept and the finished fixture.
03
Checked before it ships
Every piece is assembled, lit and quality‑controlled on our floor before it’s crated and delivered.
Selected Work
Environments built to be felt.
Virtual Showroom · Live 3D
Step inside the work.
Real-time, 360° walk-throughs of stores we've designed — choose a project and drag to look anywhere in the room.
Real-time · 360°
Enter the 360° Room — drag to look around
The team behind every build Design. Build. Launch.
How We Work
From brief to open doors.
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01
Discovery
We learn your brand, your product and your customer — and exactly how the space needs to sell.
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02
Design & Render
Concepts become photoreal renders and 360° walkthroughs. We refine in light, flow and material until the vision is undeniable.
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03
Manufacture
Our facility builds every fixture to spec — joinery, metal, stone, acrylic and integrated lighting, under one roof.
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04
Delivered
Crated and delivered worldwide, ready to set — so your store opens exactly as it was promised.
Inside the Studio
A real team, in a real factory.
Not a marketplace, not a middleman — a studio and a factory you can stand inside. This is the team that designs, builds and ships your store.
Begin
Request a Design
Consultation
Tell us about your brand and the store you want to build. Anwar will reply personally to arrange a private consultation — no obligation, complete discretion.
- Reviewed personally by Anwar AJ Asmar
- Reply within two business days
- Design, build & delivery worldwide
On Site · In Build
Watch the work move.
From the workshop floor to opening day — follow the builds on @ajretail.